Group Manager, Marketing Effectiveness Research
Company: Marketo, an Adobe Company
Location: San Jose
Posted on: September 23, 2024
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Job Description:
Our Company Changing the world through digital experiences is
what Adobe's all about. We give everyone-from emerging artists to
global brands-everything they need to design and deliver
exceptional digital experiences! We're passionate about empowering
people to create beautiful and powerful images, videos, and apps,
and transform how companies interact with customers across every
screen. We're on a mission to hire the very best and are committed
to creating exceptional employee experiences where everyone is
respected and has access to equal opportunity. We realize that new
ideas can come from everywhere in the organization, and we know the
next big idea could be yours!The OpportunityThe Brand Marketing
team is looking for a curious, strategic, proven research
professional to lead the marketing effectiveness function within
the Brand Strategy & Insights team. We're seeking someone
passionate about communicating inspiring, actionable human insights
based on campaign activations. This person should be a highly
skilled researcher and storyteller who deeply understands existing
and emerging marketing techniques. This team will also deeply
understand a broad range of tools to optimize and measure marketing
effectiveness and link to business impact.This marketing
measurement leader needs to be clear on how we unlock the most
relevant data points that can tie brand marketing effectiveness to
positive business outcomes, be adept at connecting the dots across
many data sources and studies and be able to guide a team of people
responsible for driving the work. This role requires an innovative,
agile leader who ensures the techniques we apply are innovative,
grounded in media and industry standards, and the insights we
derive relevant and actionable across a range of teams.This leader
will need to create strong partnerships across brand strategy,
marketing analytics, media, brand marketing, social and
partnerships teams. Further, this person will mentor their team and
partner with them to define learning agendas across different
phases of concept development.What You'll Do
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Keywords: Marketo, an Adobe Company, Vacaville , Group Manager, Marketing Effectiveness Research, Advertising , San Jose, California
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