Group Manager, Marketing Effectiveness Research

Company: Marketo, an Adobe Company
Location: San Jose
Posted on: September 23, 2024

Job Description:

Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityThe Brand Marketing team is looking for a curious, strategic, proven research professional to lead the marketing effectiveness function within the Brand Strategy & Insights team. We're seeking someone passionate about communicating inspiring, actionable human insights based on campaign activations. This person should be a highly skilled researcher and storyteller who deeply understands existing and emerging marketing techniques. This team will also deeply understand a broad range of tools to optimize and measure marketing effectiveness and link to business impact.This marketing measurement leader needs to be clear on how we unlock the most relevant data points that can tie brand marketing effectiveness to positive business outcomes, be adept at connecting the dots across many data sources and studies and be able to guide a team of people responsible for driving the work. This role requires an innovative, agile leader who ensures the techniques we apply are innovative, grounded in media and industry standards, and the insights we derive relevant and actionable across a range of teams.This leader will need to create strong partnerships across brand strategy, marketing analytics, media, brand marketing, social and partnerships teams. Further, this person will mentor their team and partner with them to define learning agendas across different phases of concept development.What You'll Do

• Deepen the role of marketing effectiveness within the organization by embedding and clearly articulating roles within cross-functional teams. This team synthesizes brand insights before, during and after campaigns including working with brand health and analytics teams to tell a comprehensive story.
• Mentor team members to craft and run comprehensive brand learning agendas to assess the impact and effectiveness of the brand's media initiatives in partnership with key XFN teams - Analytics, Social, Media and more and by using a full suite of industry-leading media measurement partners.
• Coach and lead a team that is proactive, innovative, and inspired to unlock the actionable, human insights that tie marketing investments to tangible business outcomes.
• Through campaign-specific and foundational research workstreams, partner with Analytics team on to quantify the impact of brand advertising on the business both short and long term.
• Champion and socialize learning broadly throughout the organization to extend marketing effectiveness understanding well beyond the immediate team (e.g., GMI, strategy, marketing, product etc.). Leverage these connections to drive visibility for team member's work.
• Attract, assess, retain, and develop talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision.What You'll Need to Succeed
  • Bachelor's degree in market research, business, marketing or similar years of experience.
  • Experience in the tech industry.
  • Minimum of 10+ years leadership experience in consumer insights, research, strategy, planning or consulting (both client and supplier side research experience preferred).
  • Minimum of 4+ years leading a team of research professionals.
  • Deep understanding of media delivery, channels, media measurement tools, specifically on social platforms and key brand partners, including brand lift, analytics, media and social performance metrics.
  • Innovative mentality with an eye towards evolving and testing and learning new research methods.
  • Passion and energy for building, leading, and inspiring a team and for working together to influence collaborators and decision making at all levels of the organization.
  • Significant experience with executive communications, presentations, and inspiring change through influence and reason.
  • Excellence in leading high-visibility work in a fast paced environment.
  • Strong business problem solving abilities, identifying, defining, and answering the right questions to impact business decisions.
  • High level of professional maturity and executive presence.
  • Superior written / verbal communication and presentation skills.
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Keywords: Marketo, an Adobe Company, Vacaville , Group Manager, Marketing Effectiveness Research, Advertising , San Jose, California